Soy Good! The market demand for healthy foods based on soy and other vegetable proteins will continue to show good growth in many European countries in the years ahead. Today's meat and dairy alternatives are tasty and convenient foods and they fit perfectly into a diet for people who wish to enjoy a "day without meat or dairy". Consumer acceptance is reaching a critical mass level in many countries. To enjoy further growth it will become more and more important to tie up the relations and know-how between the various parts of the value chain and to co-operate together. PROSOY aims to be a highly valuable source of information for vegetable protein-based foods in Europe. Translating consumer understanding to food manufacturers offering novel concepts to their customers in retail and food service. And PROSOY assists food ingredients suppliers who wish to offer pro-actively new solutions to their partners. A value chain approach!